 Trade Marketing Objectives
- Build distribution in grocery trade channel on Altoids Chocolate Dipped Mints
- Drive speed to market:
- displays hit floors during peak holiday season
- it bridged the gap between launch date and shelf resets
Brand Marketing Objectives
- Drive trial and awareness on Altoids Chocolate Dipped Mints
- Use prepacked shipper to drive secondary locations in stores
- Developed creative and eye catching display to draw shoppers
This display was designed to meet the requirements of
- Premium chocolate shop appearance
- Tri-shopability/3-sided display
- The top panel maintained cohesive Altoid branding while the rest of the display integrated new branding giving the premium chocolate feel/look
- Multi functional – The center component/body can also be used as a wing while the sides were used as a counter and could be used as mini wings
- "Premium Feel" – Altoids Chocolate Dipped Mints drove higher price points then other "taste mint segment" products
*****Designs are Wrigley & NAC proprietary designs*****
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