Situation
The acknowledged leader in recreational boating found themselves in a challenging situation relative to their supply chain for all sales and marketing materials. The scope of products included all point-of-sale materials utilized by retail dealers, trade show kits, printed catalogs and direct mail materials. The increasing complexity of their business had driven them to hire new associates just to internally manage all customer related projects while budgets came under pressure, inventory management was non-existent, and customer service was falling short of expectations.
Solution
NVISION™ group developed a customized solution that better defined the comprehensive marketing services supply chain while supporting all sales and marketing materials by way of an end-to-end eBusiness platform. Utilization of eCommerce combined with consolidation of all inventory in one central location has provided greater controls, real-time inventory position, elimination of all pick and pack charges, and best-in-class service levels. NVISION's print category expertise has delivered a full array of new POS materials to meet dealer's demanding expectations while upgrading the existing digital archive to better support all internal and external customer groups. All of this activity and corresponding change did not compromise the role and involvement the client's creative agency, which was intimately involved in each step of the process.
Results
NVISION's custom supply chain solution has:
- Reduced overall printed piece spend by over 12%
- Eliminated fulfillment charges
- Partnered with client's outside agency to introduce a comprehensive POS program bringing new and improved displays to the marketplace while remaining cost neutral
- Established an intuitive Marketing DVD training program to meet an on-demand marketing program
- Reduced obsolescence by 16% and eliminated all back orders
- Provided real time inventory data via secure login ID
- Upgraded all materials and increased product life cycle without adding additional cost
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